Explainer videos are a common introduction to video marketing for many businesses. Explainers encapsulate your services or products into visuals and a clear, easy-to-follow narrative—a feat that is not always achieved to the same effect in web page or text format.
Trends, tips and guidelines for video marketers.
In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
Successful landing pages share many of the same ingredients. A careful blend of clear call to action, sense of urgency, trust signals, and relevant visuals and copy hold great influence over how long people stick around your website.
Video encompasses all these elements; when done right, it can increase your landing page conversions and overall engagement.
With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.
If your business is doing video marketing, then personalized video can be a strong asset for achieving your goals during every step of the customer journey.
What is personalized video and how does it differ from traditional video? And how do you know what moments your business should capitalize on with personalization technology? Here are some ideas.
What kind of videos perform best on YouTube if you’re a business? Here’s a quick breakdown.
In 2016, video dominated social feeds and proved that it was more than just a marketing luxury—it should be an essential part of any online strategy.
How can you effectively use video in email to meet your marketing goals? First, make sure that your videos complement the email topic. Video is impactful when it is relevant and illustrates ideas for viewers. Here are some video ideas to get you started.
We chose 3 of the most common goals for marketing video and go over what you should know about tracking and using their metrics to measure performance.
Read on to understand what your sharing options are.