There is no doubt today that explainer videos are the most effective form of communication. Just looking at how video content engagement is growing exponentially on social media confirms it. See the “The Top 10 Video Marketing Stats to Know in 2017” If you think the guys at Facebook know what they’re doing, consider the […]
Trends, tips and guidelines for video marketers.
The goal of social video is to encourage engagement and sharing among your target audience.
Let’s dive into what it takes to create your own promo video on a budget of $100 or less.
Pitching your product ideas to investors and colleagues means packaging information into a presentation that persuades your audience to take action. This is what ultimately makes a successful presentation.
Essentials tips for you on producing awesome corporate video that captures the attention of your audience and converts their interest into investment.
Explainer videos are a common introduction to video marketing for many businesses. Explainers encapsulate your services or products into visuals and a clear, easy-to-follow narrative—a feat that is not always achieved to the same effect in web page or text format.
In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
Successful landing pages share many of the same ingredients. A careful blend of clear call to action, sense of urgency, trust signals, and relevant visuals and copy hold great influence over how long people stick around your website.
Video encompasses all these elements; when done right, it can increase your landing page conversions and overall engagement.
With video content and especially personalized video, timing is crucial for getting people to watch and take action. However, identifying these customer moments is not always clear-cut. Even the distance between the top of the funnel and the middle of the funnel is full of steps that can lead to the next one—or lead people out of your marketing funnel completely.
If your business is doing video marketing, then personalized video can be a strong asset for achieving your goals during every step of the customer journey.
What is personalized video and how does it differ from traditional video? And how do you know what moments your business should capitalize on with personalization technology? Here are some ideas.